Sounds like a great opportunity to ask a few questions!
Every other month I have the honor and privilege of being the only man in a room with 20 women and at noon today you will find me in the Medical Plaza Classroom asking 20 women their opinion. You might think I’m a glutton for punishment asking 20 women their opinion but their opinions are exactly what I want and why I enjoy meeting with them.
A couple of years ago Tammy Woirhaye, our Marketing Director, needed to validate marketing information obtained from a phone survey of 400 women. Tammy pulled together a group of women in our service area to ask questions and get feedback so that we could better understand the survey results. It only took one meeting to see that there would be great value in keeping this group engaged and involving them in the decision process for current and future services. The group has been meeting every other month since.
The group has evolved, some members have left, some have been added but the value of the group has stayed constant. The group is very dynamic and a wide range of interests and experiences are represented. Some of the women utilize GVMH services and some don’t. All of the women have different experiences, requirements, and expectations of health care. Their ages range from 20 – 70, some work full-time, some are retired, some have families, some have never been married.
What they have in common, besides the obvious, is the fact that they are consumers. Each of the women, and their families, will need some aspect of health care during their life cycle and we want to be sure we are meeting their needs. We also want to know what we can do to get better. There is a reason we asked women of different ages to be on the committee, a first time Mom has different needs and expectations then a woman dealing with menopause but we want to meet the needs of both. There is a reason we asked women who receive services at other facilities to be on the committee, we want to know what others are doing so we can do it better and we want to steal good ideas. There is also a reason we asked women from our entire service area to be on the committee, it’s one thing to drive across town for a mammogram but it’s another to drive 30 miles and we want to know why someone would, or more importantly, wouldn’t drive to our facility.
These 20 women are helping to shape the future of GVMH. We ask them tough questions and they provide honest answers. They validate things we think we know and they share things we could never think of on our own.
We are entering a strategic planning cycle and we need the input of this group to point us in the right direction and make sure we are doing the right things for the right reasons. Today I will ask the group the following questions:
1) Are there any health care services that are not currently offered by us that you believe will be required in the next few years? If so, what is that view based on?
2) Considering the services currently offered, do you see any potential for requirements to grow or expand in those areas? If so, what particular aspects of service would you see changing that we should be prepared for?
3) Again, considering the services currently offered, do you see any weaknesses that we should work to overcome? What would you recommend that we try to do better?
4) What are some things that you believe we do really well? What keeps you engaged with Golden Valley; what keeps you coming back?
I have no idea how they’ll answer, but one thing is for sure, they will have an opinion and that’s what I appreciate most about my time with the group.
I’m also interested in your opinion. If you want to share your thoughts on any of the above questions feel free to leave a comment by using the “Leave a Comment” link below the blog.